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Company Principles

We stand for transparency, responsibility, and style with a conscience — here's what guides our work every day.

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Published on November 10, 2024

At the heart of everything we do is a commitment to deliver value with purpose. These principles aren’t just words on a page — they shape how we operate, how we communicate, and how we serve our community. Whether you’re here for inspiration, style support, or to make more conscious fashion choices, these values guide every report we send, every collaboration we pursue, and every decision we make.

Integrity

We are committed to honesty and fairness in every aspect of our business. From sourcing to subscriptions, we operate with clear values and ethical responsibility. We treat our customers, partners, and team members with respect, and we expect the same in return.

Transparency

We believe in being open about how we operate, what we offer, and what our customers can expect. Whether it concerns product sourcing, pricing structures, or supplier relationships, we strive to communicate clearly and honestly. There are no hidden terms or misleading claims.

Customer-Centered Design

Everything we create, publish, or source is designed with the end-user in mind. Our services are built to make your fashion journey easier, smarter, and more affordable—without compromising on personal style or comfort. We welcome feedback and use it to improve every detail of what we do.

Affordability Without Compromise

We work hard to deliver quality styling content and eco-conscious product offers that are truly accessible. Our aim is to democratize fashion, making sustainable and stylish choices available to everyone—no matter their budget or background.

Sustainability

We prioritize working with environmentally conscious partners and suppliers. From featured products to our fashion recommendations, sustainability is woven into every report we send. We aim to guide our community toward smarter, greener fashion decisions.

Privacy and Respect

We handle all customer data with the utmost care and in compliance with global privacy standards. We never share or sell your information without your consent. Our respect for your personal information is as strong as our passion for fashion.

Diversity and Inclusion

We celebrate all body types, styles, cultures, and preferences. Fashion is for everyone, and so is our service. We ensure our content is inclusive, representative, and empowering for all readers.

Accountability

We hold ourselves responsible for every experience you have with our service. If something goes wrong, we make it right. Our subscription model is flexible, fair, and designed to give you control—not tie you down.

The most frequently asked questions related to legal pages

Yes, you can cancel your subscription at any time by submitting the cancellation form. Once cancelled, your subscription remains active until the end of your current billing period. Refunds are not issued for any remaining time after cancellation unless there was a proven technical error or double charge. All cancellations must be confirmed via email to be final.

We take your privacy seriously. Your data is encrypted during transmission and stored securely. Only authorized staff have access to your information, and we never share or sell personal data to third parties without explicit consent, except when legally required. We follow standard data protection practices in line with GDPR and similar regulations.

If you have a complaint, please use the official contact form and clearly mark your message as a “Complaint”. We will acknowledge receipt within 3 working days and aim to fully respond within 10 working days. If you are unsatisfied with the response, an internal review process is available.

If a physical product is received through one of our subscription deals (e.g., monthly essentials), we act solely as the curator — the transaction is with the third-party brand. You must follow that supplier’s return/refund policy. However, we assist with disputes if reported to us within 7 days of delivery.